Economic development in the AsiaTown neighborhood is a key mission for the Cleveland Asian Festival (CAF), the annual grassroots event that highlights AsiaTown while celebrating diversity and Asian culture in Northeast Ohio.
CAF’s contribution to the resurgence of and growth in Cleveland’s AsiaTown community will increase in 2017 with the CAF Pop-Up Shop Competition. The CAF Pop-Up Shop Competition is for new, independent, non-franchise, and non-food related businesses in the start-up or early growth stage without a brick and mortar presence in the metropolitan Cleveland, Ohio region.
Entrants will provide information on a proposed retail business idea in AsiaTown. One criterion for selection is the possible benefits of such a business to the AsiaTown neighborhood. One or two winners will be chosen and they will receive a prime location booth space along with a tent banner identifying the entrant’s business, a half page ad in the 2017 Cleveland Asian Festival program booklet and up to $1,000 reimbursement for business-related expenses resulting from the selected entrant’s booth at the 2017 Cleveland Asian Festival. Top 3 also will get 10 hours of free meeting time each at Sail Loft and free 1:1 business coaching session through Economic Community Development Institute of Cleveland.
Cleveland Asian Festival co-founder Johnny Wu states, “The exposure to over 48,000 attendees of the Cleveland Asian Festival along with the social media and program booklet outreach will go a long way in helping a business idea become a successful reality in AsiaTown.” 5,000 copies of the Cleveland Asian Festival program guide will be distributed prior to and during the event scheduled for May 20-21, 2017.
Guidelines and an entry form for the Cleveland Asian Festival Pop-Up Shop Competition (Deadline is March 21)
The new competition continues the 2017 CAF theme of ‘Bringing Cultural & Economic Growth to AsiaTown’. Also new for 2017 is special advertising rates for businesses located in AsiaTown.